The Complete Idiot’s Guide to Search Engine Optimization

You’re no idiot, of course. you know that if your website doesn’t appear at the top of a search engine’s results list, business is going to be pretty slow. But you’re not sure what to do to move it on up…

Get your site up to speed with the hit-boosting strategies in The Complete Idiot’s Guide to Search Engine Optimization. In this book you get:

• A simple overview of how search engines and search engine optimization (SEO) work.
• Powerful pointers for optimizing your site’s keywords, tags, and designs.
• A foolproof explanation of how SEO strategies can enhance your company’s marketing plan.
• Jargon-free tips for making blogs and videos search engine friendly

Send your site to the top of the search results list! Find out how to:

• Create an SEO strategy for your site
• Optimize your site for local and mobile searches
• Submit your site to search engines and directories
• Map your site for best results
• Maximize links to your site
• Avoid the most common search engine mistakes
• Integrate pay-per-click advertising into your marketing plan
• Evaluate the effectiveness of your online marketing plan
• Analyze your site’s performance

What’s In the Book?

Part I: Understanding Search Engines and SEO
1. How Search Engines Work
2. How Search Engine Optimization Works
3. Google, Yahoo!, or Microsoft: Which Search Engines Should You Target?

Part II: Optimizing Your Website for Search Engines
4. Optimizing Your Site’s Content
5. Optimizing Your Site’s Keywords
6. Optimizing Your Site’s HTML Tags
7. Optimizing Your Site’s Design
8. Optimizing Links to Your Site
9. Optimizing Images and Video
10. Submitting Your Site to Search Engines and Directories
11. Mapping Your Site for Best Results

Part III: Other Types of Optimization
12. Optimizing Your Site for Local Search
13. Optimizing Your Site for Mobile Search
14. Optimizing Your Site for Social Media
15. Optimizing Your Blog for Search Engines

Part IV: Analyzing Your Site’s Performance
16. Tracking Search Engine Performance
17. Using Third-Party SEO Tools
18. Avoiding the Most Common Search Engine Mistakes
19. Maintaining SEO on an Ongoing Basis

Part V: Managing a Complete Search Engine Marketing Plan
20. Creating an SEO Strategy for Your Site
21. Integrating SEO into Your Online Marketing Plan
22. Integrating Shopping Directories into Your Plan
23. Integrating Pay-Per-Click Advertising into Your Plan
24. Evaluating the Performance of Your Online Marketing Plan

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